Norths Devils is a storied Australian rugby league club competing at the highest levels of Queensland rugby league, backed by a proud history and passionate supporter base.

A comprehensive brand refresh was executed, centred on a modernised primary mark that retains the club's iconic devil imagery while introducing greater dynamism and clarity. Inspired by recent NRL redesigns, the logo features refined vector construction, thickened edges for improved reproduction, and angular typography conveying aggression and forward momentum. Rounded corners soften the mark with vintage character whilst maintaining contemporary appeal.

A prototype website was developed from the ground up, mimicking professional NRL team sites with full responsive functionality across all devices. The site serves as a digital hub featuring working navigation, player profiles, team information, news articles, and an interactive showcase of the new branding system across multiple applications and colour variations.

The refreshed identity balances heritage with modern energy, equipping Norths Devils with a cohesive system that performs strongly across digital and physical touchpoints while reinforcing the club's fierce reputation on and off the field.